Pinpoint was asked by start up CIC, A Touch of Gentleness, to create an illustrated social media campaign for its launch.
A Touch of Gentleness is a growing community of people who are committed to bringing connection, touch and gentleness back to society. Volunteers are trained to give a beautiful hand massage whilst listening with deep gentleness. The service is then extended to the local community – to care homes, hospices, organisations, the homeless and at events.
The client wanted to launch the organisation by showing rather than merely writing its vision.
We created a social media carousel ‘story book’ with ten illustrated pages showing a world where A Touch of Gentleness has succeeded in its mission.