Pinpoint were approached by WWF to help create an eye-catching and accessible stunt to engage delegates at the OEWG4 negotiations in Nairobi, Kenya.
The plan was to demonstrate the demand for an ambitious global biodiversity framework capable of delivering action now to secure a nature-positive world by 2030. At the same time, the stunt needed to engage participants, be non-confrontational and likely to garner coverage and shares on social media.
Pinpoint worked with WWF to create a giant snakes and ladders board that highlighted positive and negative actions for biodiversity, reflecting key issues in the negotiations going on at the time.
Read more about our charity design agency work.